Egg RunMonkey LanderHulk Bad AltitudeHazard 2AvengerRocket Tag
Most Rated Games
Mad Pac
Mad Pac
Play
YoudaCamper
YoudaCampe
Play
Ninja Quest
Ninja...
Play
Mario 2
Mario 2
Play
Fuzzy McFluffenstein 3
Fuzzy...
Play
Iron Man
Iron Man
Play
Top 10 Games
Big Jump Challenge
Big Jump...
Play
BMX Tricks
BMX Tricks
Play
Presidential Paintball
Presidenti
Play
De-Animator
De-Animato
Play
12 Holes of X-Mas
12 Holes...
Play
Sift Heads
Sift Heads
Play
Latest Games
The Heist
The Heist
Play
Hannah montana Make Up
Hannah...
Play
Steer Wheels 2
Steer...
Play
Pimp My Audi A3 Quatro
Pimp My...
Play
Ragdoll Volleyball
Ragdoll...
Play
Paper Way
Paper Way
Play
 
Home > Game News > How Important Is The $199 Xbox 360

How Important Is The $199 Xbox 360

| Official Source


Microsoft has long acknowledged that it considers $200 the "sweet spot" of console price points. Now that the manufacturer has finally hit that sweet spot with the new $199 Xbox 360 Arcade, we've been wondering exactly what kind of impact Microsoft can expect, historically, in its bottom line. Luckily, Matt Matthews over at Edge Online did all the heavy lifting for us over a year ago, looking at the effect of system pricing on sales numbers in the last generation of the console wars.

The results, as you can see above, are pretty clear. Only 13% of original Xbox systems sold at the $300 price point, and a plurality of sales came at an eventual floor of $150. Sony's PS2 similarly only sold a quarter of its eventual installed base at a price greater than $200 (Nintendo's Gamecube never sold for greater than $200).

Of course, history is an imprecise guide here. The original Xbox dropped under $200 within six months of its initial release, while the Xbox 360 went nearly three years (exactly 1018 days) before hitting the sweet spot. And while the original Xbox also had competition from Sony and Nintendo, it didn't have to compete with "premium" configurations offered by Microsoft itself. Still, we can't imagine being the first current-gen system to be available for under two Benjamins will hurt sales of the system. For now, the unanswerable question remains: Exactly how much will it not hurt?

back to top
Bookmark and Share
 
 

Tell my friend:

       

footer